Tips: Types of Websites
Websites are not a "one size fits all" type of solution. There are many different types of websites with unlimited variations, which makes choosing the right one a very important decision. We recommend talking to an independent web adviser when making this decision.
Promo Site / Splash Page / Power Page
Promo sites (also known as a splash page or power page) usually consist of a single page website featuring an advertisement and an obvious 'call to action'. Although promo sites are generally only a one page site, they can be a very powerful tool to communicate with potential customers. Promo sites are perfect for limited time promotions, generating leads and hosting online competitions.
Brochure Website
A brochure site is typically a small and easy to use website that aims to give the viewer an overview of who the business is, what they offer and how to contact them. There are usually at least 3-4 pages on the website including Home, Products & Services, About Us, Contact Us. Brochure sites are reasonably low cost and often provide a very good solution for many businesses. As a minimum every business should have a professionally designed brochure website to ensure their customers can find their contact details online.
eCommerce Website
eCommerce websites allow you to take payments via your website. This means your customers can purchase your goods and services from the comfort of their own home. eCommerce websites allow you to sell products all around the world and with very minimal overheads.
A quality eCommerce website will offer great functionality such as integration with your accounting software, management of your suppliers, management of shipping and logistics, access for multiple users and more. eCommerce websites are capable of generating a large return on investment if done properly.
Custom Built Website
Sometimes the website you're looking for is something which will have to be built from scratch, unlike the other types of websites above which are usually a variation on already existing software. Custom built websites are more expensive and often incur problems due to the complicated nature of the project. Ensure you have an independent website adviser and a qualified project manager to help avoid any issues which may arise. We recommend keeping the functionality to a core minimum in order to reduce the initial complication and unnecessary expense. This will also improve the user experience.
